Loaf

Why buy from Loaf?

Every pound spent at Loaf stays in Wymondham. Independent shops recirculate up to £2.50 for every £1 spent, compared to about £1.40 at chains — more local jobs, more local suppliers, more community.

The Broads, the Wash, medieval wool churches, and some of the finest small producers in England. Norfolk has built a national reputation for artisan food — Cromer crabs, samphire, Brancaster mussels, and smokehouse traditions.