Prudens

Why buy from Prudens?

Every pound spent at Prudens stays in Luton. Independent shops recirculate up to £2.50 for every £1 spent, compared to about £1.40 at chains — more local jobs, more local suppliers, more community.

Just north of London, Hertfordshire is a county of commuter towns, ancient villages, and surprisingly good farmland. The county's food producers benefit from proximity to the capital without the capital's costs.